Everything You Have To Know About The Casino Influencer Marketing
With the boom of social media, several jobs opened up such as influencer marketing. An influencer is a person who becomes the bridge between a brand and its customers. He or she promotes a product or a brand and his or her followers are the potential clients for a brand. So, if companies from fashion and other industries can have influencers, then why not the gambling industry? Leading influencers of the gambling industry have brought the slot experience into the spotlight from the darkness of anonymity CasinoDaddy.
How is influencer marketing effective for casinos?
Word of mouth has always been one of the oldest forms of marketing and till date, nothing beats this oldest form of marketing. No matter how raving the advertisement is, one relies on his or her friends, relatives or acquaintances for recommendations. A credible influencer does the same job. He or she has built up a solid base and enjoy fame and name just like any other celebrity. They humanize a brand, giving a face and a character to a company that endears them to masses. One can say, why not a celebrity? He or she also has a mass reach. However, an influencer has got more reach when it comes to connecting to common people as most of them come from similar backgrounds.
Influencer marketing will surely work for a multi-billion dollar worth casino industry because the market is massive and it will keep on growing as more and more number of casinos are getting licenses. The operators can create attractive campaigns with the influencers and draw in more crowds.
Influencer marketing for online casinos
Online casino, on the other hand, is turning into a booming industry as the idea of gambling from the comfort of one’s home is mass appealing and are now tough rivals to the offline casinos. The three major challenges before they are: a. driving in qualified traffic, converting the visitors into players and the players into loyal customers who will keep coming back for more. While the most common ways of attracting customers are offering new sign-up bonuses, welcome offers and robust advertising but influencer marketing remains to be utilised completely. However, things are taking a different turn and now online casinos are approaching the gambling influencers to promote their company. These influencers are offered a handsome remuneration if they manage to drive in a significant amount of traffic to the site.
How should a casino tap into influencer marketing?
- Choose social media: social media platforms are where most of the world is so research thoroughly to choose the one that works for you. Some of the most trending platforms are Instagram, Youtube, Facebook, Twitter etc.
- Choose the influencer(s): choose the influencer who is trending on the chosen platform. Also, one needs to decide the criteria with which one will choose the influencer.
Before signing on the dotted lines, do a very thorough check on the influencer as company doesn’t need an influencer with a tarnished reputation.